Global retail e-commerce sales are expected to surpass $8 trillion by 2027. With the rising competition in e-commerce and demand for online shopping, businesses must have solid digital presence and adapt the latest trends and technologies to stay on top of the game. If you already own an e-commerce website or are looking to create one, the following are the features your website must have to boost sales and revenue.
Most e-commerce sites have a search option to help users go straight to their product instead of navigating through categories. This option saves time for the user and increases conversion rates.
Navigating with ease is a critical aspect of any e-commerce site. The user must be able to quickly access the popular lists and best-selling product categories quickly to place orders. A disorganized list or lack of user-friendliness when searching for a product can frustrate the visitor. If you’re looking for the best digital marketing company in India to create an easy-to-navigate e-commerce site with stunning features, connect with Wibits Web Solutions.
Short, crisp, and engaging videos are widely consumed across all social media platforms. People pay more attention to video content than just a plain description about your product. It’s also a proven fact that people are likely to purchase a product after going through a demo video. If you want to increase conversion rates, you must include product demonstration videos on your e-commerce site.
Reviews generated by users hold a great value in converting visitors into customers. Include review and rating system for each of your product on your site. Positive reviews with images and videos are effective tools for increasing sales.
Frequently asked questions or Ask Me Anything section provide great deal of information to your visitors. It helps potential buyers make informed decision by going through the list of questions and answers. Plus, you can refine your offerings based on the questions raised by users.
After the customers place the order, they would be eager to know when the products will arrive. It’s mandatory to have order tracking feature that allow buyers to seamlessly check the order status and potential time of delivery.
E-commerce business provides you passive income round the clock. However, you must be prepared to answer queries 24×7. Virtual chatbot powered by AI is a must have feature in your e-commerce site. It will help answer queries without human intervention, saving you the time and human resource.
Browsing through hundreds of pages for a product can seem intimidating to the user. Adding a filter is a great way to sort the searches and provide appropriate results. For example, if an individual looks for footwear below $40, having a filter for different price ranges can help in spotting the available products within that limit.
If you want to retain your customers, it’s essential to offer them something like reward points and discounts to keep them coming back to you again. Include a separate page for availing loyalty benefits.
Add high-quality images with an ultra-zoom-in feature that allows users to get a clear view of each part of the product.
With everyone active on social media platforms, you must include social sharing buttons to let your users share a product to many people. This will improve product visibility and boost sales.
Bring in a list of related products to help the user explore multiple options in order to purchase the best product. This feature boosts the average time spent on a website, improving search engine ranking and product visibility.
If you’re planning to get a comprehensive e-commerce site, connect with us. We have a team of experts who can design and develop top-notch sites to enhance your online visibility.
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