3 Powerful Strategies to Rank Better on Voice Search

A couple of decades ago, the idea of talking to inanimate “robot” assistants was something we could see only in a Hollywood sci-fi movie. It was so futuristic and so unbelievable that we could only imagine it.

Fast forward a few years to today. Whether you’re looking for bucket biryani near you or the best digital marketing company in Nagercoil, all you’ve got to do is ask, and Alexa, Siri or Ok Google comes to your rescue.

From asking directions to getting Google to recognize a song playing in the background, virtual assistants have become an indispensable part of our daily lives. The best part is – voice search has become quicker, easier and, in fact, more efficient than typing in a query.

Here’s the catch:

Voice searches are different compared to regular text searches. For example, let’s say you’re looking for a web design company. When typing in Google, you would probably use a search query such as “web design company India.” However, if you were to voice search, you would ask, “Ok, Google, can you show me the top three best web designing companies in India?”

Notice the difference in the phrasing of search queries. When we type, we shorten the question to include only the keywords. However, voice searches mirror how we speak in real life.

This presents a new challenge for SEO experts and digital marketers. You need to tweak your site to optimize it for voice search.

The additional challenge here is that: ranking for voice searches is far more challenging than ranking for regular text-based queries. Most voice searches list only the top three results. You need to compete with hundreds of other businesses to land this top spot; for that, you need top-notch voice SEO.

How can I Optimize my Website for Voice Search?

1. Focus on long-tailed and question keywords

As mentioned above, voice searches are worded differently than text searches. They are usually in the form of a question and are longer. For most people, it takes longer to type than to speak. So, when they type, they focus only on the core keywords. In contrast, their queries are longer and more specific when they use voice search.

You can improve your voice search rankings by focusing on long-tailed keywords, specifically question-based search queries. Use Google to find out related questions that people ask for and create content to provide specific answers to common user queries.

2. Use Conversational Language

Voice searches are conversational. Even though you’re interacting with an inanimate assistant, it feels more personal and authentic. You need to work on building a conversational tone with your readers. Use words like “we,” “you,” and “I” to make your content feel friendlier and approachable. When writing content, think of how you would speak with a friend or colleague. Use this tone and avoid sounding too formal.

3. Try to Get Featured on Google Snippets

Google snippets are short pieces of content displayed on Google search results. For example, if you ask Google, “What is special in Nagercoil?” it shows you the following snippet.

Try to Get Featured on Google Snippets

Notice how the content is framed as bullets to improve the chances of getting picked up by Google snippets.

Get Your Voice Heard on Ok Google, Alexa & Siri

Voice searches are getting more popular and increasingly relevant. If you need to optimize your site for voice search, get in touch with Wibits, the no.1 digital marketing agency in Nagercoil. Schedule a free consultation and future-proof your site to capture more traffic from voice searches.

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