Traffic is the lifeblood of every website. But quite often business owners make a fatal mistake of improving their traffic alone and forget that it doesn’t necessarily convert into leads. Traffic isn’t worth anything if you aren’t converting them into paying customers.
Does this sound familiar to you? Are you getting traffic to your website but no conversions? It means that there is something wrong with your marketing strategy. But don’t worry; we’ll get you sorted by giving you few easy ways on how to turn visitors into qualified leads.
Are you ready?
1.Exit Intent Pop-ups
An exit pop-up is a popular lead generation tool used in websites to retain visitors that are going to leave the website. Exit intent pop-up increases conversion by 5% to 10% when used correctly. They work by triggering a pop-up when users are about to exit the website. Some of the common ones are:
- Newsletter signups – Offer a signup to your newsletter which notifies them about the latest updates and services.
- Downloadable PDFs – Create a guide with useful visuals that help readers. In order to download the PDF, it requires an email address.
- Discounts – Offer special discounts on prices in exchange for their information.
- Social media links – Ask them to get connected with you on your social media platforms such as Facebook, Twitter and Instagram.
Live chat is one of the best ways to convert website visitors to customers and to improve lead generation. It is the fastest and simplest way to reach out to website visitors and start a conversation. It is said to increase website conversions by 45% because visitors are receiving instant customer service.
Some of the benefits of live chat are:
- Increase sales
- Enhance customer service and loyalty
- Real – time assistance
- Direct connectivity with customers
3.Optimize for Mobile Platforms
In the world where mobile accounts for 52.2% of web traffic, it is clear that users spend more of their online time on mobile devices than on a desktop. To generate more leads, your website and forms should be creatively optimized for mobile platforms.
For instance – if the information fields are too small, visitors might end up clicking the wrong line. Also if the forms are much longer than usual, it may irritate the visitors and you’ll end up losing on leads. So make sure you take care of your websites’ mobile friendliness.
4.Use Calls to Action (CTA)
Do you want to keep your audience engaged with your content and convert them into leads? Then your website should employ effective calls-to-action. A CTA encourages your website visitor to take an action which is the first step of gaining a new lead. They redirect users to a landing page with a form which they can fill out to avail the offer.
Few of the most used CTAs are ‘Download your e-book’, ‘Create account’, ‘Register today’, ‘Sign up’ and ‘Buy now’. When creating CTAs, make sure you use words that provoke your visitors to take action immediately. Injecting a sense of urgency by using words like ‘Limited time’, ‘Hurry’ and ‘Last chance’ will urge visitors to respond quickly.
With these easy ways you can successfully convert Google traffic to leads and generate income. Contact our experts now for more guidance.