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We have been doing site audits for our clients for several years at Wibits Web Solutions, the leading SEO and digital marketing company in Nagercoil. Our clients often tell us that it can be frustrating to deal with common technical SEO issues again and again.

To help our clients and other website owners like you, we’ve compiled a list of the five common technical SEO issues we’ve encountered while auditing hundreds of sites over the years. Hopefully, these issues and the fixes will help you overcome your site’s common technical SEO troubles.

Mistake #1: Slow Website

The SERPs of your site depend a lot on the loading speed. The faster your site loads, the better the user experience. Google penalizes sites that take a long time to load, causing them to slide down the search results rankings.

The Fix: Use Google PageSpeed Insights. This is a handy tool to track your site’s performance on both mobile and desktops. It alerts you to the different issues on your site, making it easy for you to rectify the problem.

Mistake #2: Missing Alt Tags

Alt tags help to describe images using HTML attributes. It’s beneficial when the image fails to load correctly. Alt tags help Google’s crawlers understand the image’s content and function. Missing alt tags are one of the most common errors business owners make while designing their sites.

The Fix: Implementing missing alt tags is quite easy. Start by locating the image component in the HTML code and add the alt tag. The HTML code for images is something like this:

<img src=”image.jpg” alt=”image description” title=”image tooltip”>

Edit the image description to include keywords and make it relevant to the image.

Mistake #3: No HTTPS Security

With increased data thefts, site security is more important than ever. If your site isn’t secure, you can notice a “not secure” warning displayed on the browser search bar. When customers see this warning, they immediately navigate away from your site, which impacts your page rankings.

The Fix: You can convert your site from HTTP to HTTPS by getting an SSL certificate. Check with your hosting service provider to receive this certificate. Once you purchase and install it, your site gets secure.

Mistake #4: Missing XML Sitemaps

XML sitemaps help Google’s crawlers better understand the contents of your site so that they can intelligently classify and index your site, improving your page rankings. Start by checking if your site has an XML sitemap. Here’s how you can check it:

• Type your domain name into Google and add the “/sitemap.xml” to the end of the URL.

If your site has an XML map, you can see something like this:

The Fix: If your site doesn’t have a sitemap and you see a 404 error page, you can either create one yourself or hire a web design company in India to help you. If your site runs on WordPress, you can use the Yoast SEO plugin to generate XML sitemaps for your website automatically.

Mistake #5: Incorrect Or Missing Robots.txt

Missing and incorrect robots.txt files destroy your organic traffic, impacting your search engine results. The first step is to check if there are any issues with the robots.txt file. Follow these steps to perform this check:

• Type your website URL in your browser and add the “/robots.txt” suffix.

The Fix: If you notice the following error message,

Make sure to check with your web developer for a reason behind it. It might be an oversight, and the developer can rectify it. Note that if you have a complex eCommerce site, you’ll have multiple robots.txt files. Work with your web design company in India and review each file manually to check if it’s correct.

Fixing these issues can help you improve your SERP visibility. If you’re still having trouble with your search engine rankings, connect with Wibits, the No.1 SEO and digital marketing agency in Nagercoil, for a free site audit.