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Case Study

Travel Marketing

Client : Anahata - TDT

How Wibits Generated 64 High-Ticket Leads at ₹109 CPL

Overview

When luxury travel brand Anahata – TDT launched a ₹1,80,999 couple’s Bali package, they needed real buyers not casual scrollers. They partnered with us to get 20 qualified, sales-ready leads.

We focused on precision targeting across top Indian metro cities. By stating the full trip itinerary and exact ₹1.8 Lakh price tag directly in the ads, we filtered out low-intent clicks. Combined with retargeting warm social media users, the campaign delivered massive results.

By showing the price upfront, every lead was pre-qualified and ready for the sales team, proving that smart targeting delivers high-ticket sales at a fraction of the usual cost.

How Wibits Generated 64 High-Ticket Leads at ₹109 CPL
Client At a Glance

Brand: Anahata - TDT (Travel Deeper Together)

Industry: Luxury Travel & Tourism

Service: Premium / Bespoke Travel Packages

Social Presence: @travel.deeper.together

Agency: Wibits.com

The Results

The main hurdles were:

  • ✓   Reaching High-Net-Worth Individuals (HNWIs): Ensuring ad spend went strictly to affluent buyers across key metro hubs.
  • ✓  Eliminating Low-Quality Inquiries: Preventing the client’s sales team from wasting time on unqualified calls from casual scrollers.

The Strategy & Execution

We designed and executed a multi-step Meta Ads campaign (Facebook & Instagram) centered on audience precision and upfront lead filtration.

1. Strategic Geographic & Interest Targeting

To capture high-income couples, targeting was focused on India's primary purchasing power hubs:

Locations: Mumbai, Bangalore, Pune, and Delhi.
Demographics: Men and Women aged 25-65.
Interests: International travel, luxury lifestyle, adventure travel, travel photography, and premium vacation experiences.
2. Warm Audience Retargeting

To maximize conversions from engaged users, we set up custom retargeting pools that engaged with:

  • Visitors of the @travel.deeper.together Instagram profile.
  • Facebook page visitors and past video viewers who had already shown interest in Anahata's travel content.
3. Upfront "Pre-Qualification" Lead Form Strategy

  • Clear Travel Dates & Inclusions: Explicitly detailed the 4th June - 9th June travel dates, 5N/6D stay at a 5-star resort, full meal coverage (breakfast, lunch, and dinner), guided sightseeing, and curated couple activities.
  • Upfront Pricing: Prominently featured the INR 1,80,999/- per Couple price tag right before the form submission step.
  • Why this worked: Every prospect who completed the form was fully aware of the price point and itinerary details, ensuring incoming leads were pre-screened and ready for a serious sales discussion.
4. Campaign Performance & Key Metrics

Data captured during the campaign run (April 30 – May 25):

Performance Metric Goal / Target Actual Result Achieved Variance / Impact
Total Qualified Leads 20 Leads 64 Leads 3.2× Above Target (320%)
Cost Per Lead (CPL) — ₹109.82 Highly efficient acquisition
Total Ad Spend — ₹7,028.68 Low overall expenditure
Total Reach — 158,443 High-intent metro reach
Total Impressions — 188,908 Strong ad frequency & recall
Client Outcome & Key Takeaways
  1. High-Quality, Sales-Ready Pipeline: Because package inclusions and pricing were stated upfront, the sales team received warm, qualified inquiries, dramatically reducing the sales cycle.
  2. Maximum Ad Efficiency: Achieving a ~₹109 CPL for a high-ticket item priced at ₹1.8 Lakh delivered a standout return on ad spend.
  3. Scalable Blueprint: We established a reliable framework for Anahata - TDT to launch future luxury packages with predictable lead quality and cost control.

Ready to Scale Your High-Ticket Brand? Contact us today! We build performance campaigns that focus on real business metrics: qualified leads, high buyer intent, and sustainable return on investment.