The world is going through a period of minimal activity, with most nations having lockdowns partially or completely. As an entrepreneur or marketer, you should take this opportunity to think and strategize abut how you can grow your business and stay ahead of the competition, once the lockdown ends – after all, this situation will not last forever.
Interact with your Customers on Social Media
Even if your business is not operational currently, you can build rapport with your customers, keep them interested, and be in their minds. You can run fun contests, ask them to do video reviews, upload demo videos, and any other way you can think of, to stay connected with them. You can also ask if any of your customers are stuck somewhere, and lack for essentials, and get in touch with help groups or officials to get stuff delivered to them
Ensure your Visibility
There are quite a few digital marketing activities you can undertake to ensure that you stay visible and can be found quickly in web searches. Here are a few ideas:
- Write blogs with relevant keywords
- Build citations in popular business directories
- Check your website and make it more SEO friendly; improve navigation, include keywords, build links etc.
This is especially important if you sell products online, as online shopping is still happening, or will be allowed to operate soon.
Pay per Click Ads
Why are they a good option right now? Well, the average cost of PPC ads has reduced by at least 6% recently, according to experts. This is a good way for you to stay connected to your customers. If delivery of your products is going to take time, you can assure them that they can pay when delivery is certain, and that their products will be reserved for them.
Lead generation is critical for every business. This is a great time to get new leads, as most people are free and sitting at home. It’s easy for them to click on ads and submit their contact information – but they will do it only if they are getting something interesting in return. Offer them tidbits like a free download, discount coupons, webinars, and so on.