Beyond the Hype: Using AI for Real-World Purposes in Digital Marketing

Artificial intelligence, often known as AI, may seem like a paradox, but it is actually making our society smarter by automating processes, developing technological advancements, and enhancing productivity. We have access to a vast amount of rich data through digital marketing operations, and AI can assist us in not only making sense of the data more quickly but also in developing and executing more effective digital strategies.

Here are a few of the most well-liked AI applications now being used in the field of digital marketing:


The ability to tailor content and marketing messages to specific individuals is one of the biggest advantages of AI in digital marketing. AI algorithms can develop personalized suggestions, ask for recommendations, and marketing messages by examining user data, including their browsing habits, search histories, and social media activity.

Automated Advertising

Before, managing any type of online advertising campaign was an uphill battle that required extensive analysis and study and was prone to human mistakes. Now, everything has changed. Programmatic advertising is a sophisticated AI-based system that currently controls the majority of web advertising.

Predictive Analysis

AI applications in digital marketing can sift through the enormous amounts of data available online and provide you with the exact information you require for your company. You will gain knowledge about things like the price at which you will see the greatest conversions, the ideal time to post, the best subject line for drawing attention, etc.

Content Creation

AI can be used to produce content for online advertising campaigns. AI algorithms are able to evaluate user data and provide personalized content, including product descriptions, social media posts, and even complete blog pieces. This can help advertisers save time and money while still producing high-quality content suited to their target audience’s needs.

Content Curation

Imagine a scenario in which the shelves are filled with the exact items you intend to purchase as soon as you enter a store. AI algorithms now have the ability to evaluate your consumers’ previous actions, preferences, and locations in order to provide content and information that is both relevant and entertaining to them. That’s the power of AI!


By giving customers prompt, automated solutions to their questions, chatbots can be utilized to enhance customer service. In order to maximize the possibility that a client would make a purchase, chatbots can also be designed to provide product recommendations based on their browsing habits.

To sum up, artificial intelligence is a Thor’s Hammer for digital marketers that can be utilized to enhance consumer interaction, boost conversions, and optimize marketing efforts. By utilizing AI, marketers can develop more individualized and targeted campaigns that connect with their target audience, producing better outcomes and higher income.

Being a full-service digital marketing agency, Wibits is an innovative and versatile digital marketing agency in India that firmly believes in creating unique solutions for each business. We have faith in our SEO and digital marketing abilities to help businesses of all stripes realize their full potential.

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