When you think about how your marketing and sales efforts can work together, you’d definitely think about sales funnel. As a straightforward definition, a sales funnel is something that illustrates the journey that your potential customers go through on their way to make a successful…

Local SEO is all about optimizing a local business website to be found in the search engine results pages. A recent report states that, more than 70% of local customers use Google as the primary way to find local businesses. So, if you’re a business…

The inconvenient truth about SEO techniques is that they can change on a dime and not every time you need to be aware of it. Google too played their part well last year by killing some old SEO techniques and methodologies, making it tough for…

Believe it or not, no tool other than Schema Markup is a surefire way to improve your search engine rankings. Though not a ranking factor, it plays a big part in positioning your website for better rankings. By using schema to markup your data, you’re…

Thanks to the regular stream of updates from Google and tons of free gyan from self proclaimed SEO gurus, it can be tough for small business owners to keep up with all things SEO. We all know that the rules have changed, but relax, SEO…