Because Your Baby’s Food Shouldn’t Be Older Than Your Baby: Organic Baby Food Brand’s Digital Marketing Success Story
The Client: A US-Based Supplier Of Fresh Organic Homemade Baby Food
It takes a village to raise a child. Children need a loving and caring family and a responsible community that provides healthy and toxic-free food. We need to protect our children from chemicals, pesticides, and other harmful residuals that lurk in vegetables and fruits so that they have a healthy start to life.
Our client, a US-based young mother, started an online homemade food delivery service with this intention. Her motto was to provide babies with a healthy alternative to baby food pouches and introduce them to various organic and fresh ingredients.
But she was pitted against corporate giants whose market share in the baby food industry was worth billions of dollars. In fact, the US baby food market was valued at USD 12.9 billion in 2018 and is projected to reach USD 17.2 billion by 2026.