Content marketing is and will become more important in the coming years & beyond. So as a marketer or business owner, you need to be aware of the latest changes and keep yourself prepared for that change anytime. When it comes to content marketing, to see more growth and results, your business brand must be investing in the right trends. Here we’ve discussed the top 5 content marketing trends that you need to know.
Create Long-form Content
Original and compelling content is still in demand! They top the first few positions of the search engine result pages every time. Create blogs that are comprehensive, well-researched, long and in-depth about the topic. Adding facts, statistics and real-world examples do more good to it. No matter what type of content you choose, make sure it’s easily understandable and well-presentable to the audience. If you’re still publishing short, unplanned content, remember, it’s not going to work anymore.
Know the Importance of Content Strategizing
Do you have a strategy behind your content marketing efforts? If not, develop one to match with your business goals. Having a proper content strategy is equally important as content creation. Focus more on content strategizing; your strategy should define how, when and where the content will be used to achieve your marketing & business goals. A good content strategy will have with itself the development, planning, creation, publishing and maintenance of content. Also make sure your strategy addresses the expected KPIs (key performance indicators), which is needed for measuring your content marketing ROI.
The Impact of Artificial Intelligence
Artificial intelligence is about to change content marketing in big ways. Though we haven’t yet seen the full impact of AI on content marketing, it’s expected that AI can interpret huge amounts of data, and handle months of analytics work in seconds. This would help marketers build better content marketing strategies. The more precise data you get about your audience and their preferences, the easier it will be for you to create content that matches their interests. AI works more effectively in creating personalized content based on the requirements of your potential customers. So your primary role then would be to enhance your content marketing plan rather than creating it.
Make Your Content Ready for Voice Search
By 2020, more than half of all online searches will be voice searches, says a recent report. The increasing popularity of voice assistant devices such as Apple’s Siri, Google Home and Alexa is also a reason. This means that voice search will continue to grow in the upcoming years. The growth of voice search also has an impact on content marketing. Business owners and marketers have already started optimizing their content for voice search. Keep your content relevant, authentic, in-depth and of high-quality so that it gets recommended by the voice assistants. Here’re a few tips to ensure that your content is optimized for voice search.
- Think about phrases people use for voice search and frame content accordingly
- Markup your content with schema
- Check and ensure if your content is mobile-friendly
- Optimize your existing pages also for voice search
Collaborate with Influencers
Have influencers to promote your products or services on their own channels. Influencer marketing is more about co-creating content by partnering with possible influencers. The only thing that matters is choosing the right influencers and maintaining favorable relationships with them. When someone posts your content on their own platforms, it boosts your brand’s credibility and attracts traffic from your influencer’s audience too. Influencers from your niche will help with building up traffic to your website or blog and also brings in more leads to make more sales.