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AI-powered tools are taking over online searches, with Microsoft integrating ChatGPT into Bing search engine and Google coming up with its own Search Generative Experience (SGE). Although SGE is still in the experimental stage of testing its capabilities to enhance user experience, it can spring surprises in your organic traffic and SEO efforts. It can either benefit your website or bring down your SERP ranking.  Whatever it may be, it’s better to be prepared for the upcoming changes in the AI-era. Here is what you can do to adapt to Google’s SGE.

SGE’s Potential Traffic Impact

SGE’s main objective is to enhance user experience by facilitating a natural way to dig deeper into a topic. It could be surprising to know that that top 10 results in SGE don’t match the top 10 SERP results. Most of the top results in SERP have higher affiliate links and lower quality content. But should you be worried that SGE might impact your organic traffic? Instead of worrying about the potential losses, you can consider making consistent efforts to turn the tide in your favor.

Focus On Brand Experience & Content

Are you struggling to rank higher on SERP for specific keywords? We may have good news for you. You may have a higher chance of featuring in SGE’s snapshot results. This AI-powered tool looks for authentic content that is backed up with facts. Therefore, focus on providing a great brand experience to your audience through engaging and in-depth content rather than focusing on keyword-focused SEO efforts. Make sure your website has relevant answers to the queries raised in SGE, and the user must be able to find more details on the same topic upon entering your site.

Stick To E-E-A-T, And It Can Save You

Are you waiting to know how Google’s SGE adapts to your website? Why not incorporate Google’s E-E-A-T guidelines and adapt to AI changes in the future? This will save you from any potential traffic loss, and in fact, can help in boosting your online presence. E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. Establish a 360-degree approach to your content creation and follow the E-E-A-T guidelines. Back up your content by experience and expertise to make them trustworthy, and it can definitely save you.

Be Prepared: SERP Volatility Could Be New Normal

Google’s SGE has just arrived, and there has been changes happing all the time. You must track all the algorithmic changes related to your industry and refine your SEO efforts to adapt to the updates.

Shift Your Focus To Multi-Channel Marketing

In the era of AI-powered advancements, to stay on top of the competition, you must not fully rely on SEO for your business growth. It’s time to shift your focus to multi-channel marketing to cater to the evolving demands in the marketplace. Here are the things you can do to stay on track:

• Assess your customer journey and key touchpoints. Consider all your customer interactions happening on different platforms.
• Leverage Google Analytics 4 conversion tracking setup to understand your customer touchpoints.
• Diversify your marketing strategies to reduce risks and be resilient to potential changes.

Google’s SGE will certainly bring massive changes to the online searches. You can also consider it a fresh opportunity to incorporate new strategies and ensure a better brand experience to your customers. Do you need expert help in refining your SEO strategies to perform better in SGE results? Connect with Wibits Web Solutions, one of India’s digital marketing companies.