Wibits Web Solutions LLP
Menu
Case Study

Food Growth

Client : Hudson Chopsticks

Scaling Food Delivery Orders for Hudson Chopsticks

Overview

When Hudson Chopsticks, a popular restaurant located in Greater Kailash (GK), Delhi, first reached out to Wibits, they were looking to scale their online food orders while keeping their Cost Per Order (CPO) low. While they had a strong presence on both Swiggy and Zomato, directing Meta Ads traffic directly to third-party delivery apps created a major tracking roadblock. They needed a clean, trackable customer journey that catered to evening cravings without wasting budget during off-hours.

Client: Hudson Chopsticks (@hudsonchopsticks)

Industry: Restaurant & Food Delivery

Target Area: Greater Kailash (GK), Delhi (3-mile radius)

Marketing Channel: Meta Ads (Facebook & Instagram)

Monthly Budget: ₹11,000 (including GST) | ₹300 per day

What We Built: Custom landing page, full tracking setup, and a dual-ad set campaign

Main Result: 139 to 280 orders per week across Swiggy and Zomato

The Platform Problem

Promoting a restaurant on Meta Ads comes with a few tricky problems: If you send ad traffic directly to Swiggy or Zomato, you force customers to use only one app. It also makes it very hard to track real sales and see which platform performs better. Hudson Chopsticks only operates from 3:00 PM to 12:00 AM. Running ads in the morning would waste money on people who can't order yet.

Success metrics

result
01A Custom Landing Page
When users clicked the "Order Now" button on the ad, they landed on a clean, simple page with two clear choices:
  • Order on Swiggy
  • Order on Zomato
02Smart Ad Timing
We scheduled the ads to run during the restaurant's active hours (3:00 PM to 12:00 AM). This made sure the ads hit people right when they were starting to feel hungry for dinner or late-night snacks.
circle
circle

Surveys

Conducted surveys with current and new FitLife app users, including fitness enthusiasts, casual users, and beginners, to understand onboarding issues and identify improvement opportunities.

  • 70% User confusion

    70% of surveyed users reported feeling confused and disoriented during the onboarding process, indicating a need for a clearer and more intuitive introduction.

  • 50% Drop-off rate

    50% of users abandoned the onboarding process before completion, underscoring the urgency to streamline and simplify the flow.

  • 85% Feature overload

    85% of users felt overwhelmed by the number of features presented at once, suggesting a need to prioritize and stagger feature introductions for better user comprehension and engagement.
user flow

User Flow

This flowchart illustrates the steps a user takes during the onboarding process, from initial app download to completing the onboarding tutorial and accessing the main app features.

Workout tracking

The Workout Tracking Page features an improved layout that allows users to log their exercises quickly and efficiently. The page includes interactive charts and real-time feedback, helping users monitor their performance and make adjustments as needed.

Nutrition log

The updated Nutrition Log simplifies meal tracking with a user-friendly interface and comprehensive food database. Users can easily log their meals, view nutritional information, and track their daily intake to stay on top of their dietary goals.

Exploration

Exploration one

Step-by-step walkthrough

Pros
  • Provides detailed guidance for each feature.
  • Reduces initial user confusion.
Cons
  • Can be time-consuming for users.
  • May overwhelm users with too much information upfront.
Exploration
Exploration one

Interactive tutorial

Pros
  • Engages users through hands-on learning.
  • Allows users to explore features at their own pace.
Cons
  • Requires more development effort.
  • Some users may skip the tutorial, missing important information.
Exploration
Exploration one

Minimalistic onboarding

Pros
  • Quick and straightforward, allowing users to start using the app immediately.
  • Reduces initial cognitive load.
Cons
  • May leave users unaware of key features.
  • Less guidance can lead to confusion later on.
Exploration

Takeaways