Whenever there is a new Google algorithm update, it can have a strong impact on your website. The traffic to your page may suddenly drop due to the change in the ranking algorithm. Generally, the updates focus on content quality, duplicate content, keyword stuffing, copyright issues, and poorly optimized pages. But this time, it’s a little different story.
Google is going to launch its page experience update in May 2021 with new labels in search results. You have some time now to gear up your website for the update and save a potential drop. What is page experience update, and how can you prepare for it? Here is the guide that you can follow to benefit from the update.
According to Google, page experience is measured by how the user perceive the experience of interacting with your website beyond the information. The key signals that would be measured are loading performance, visual stability of the page, interactivity, mobile friendliness, HTTPS, safe browsing, and intrusive interstitial guidelines. Optimizing these factors will enhance the user experience and help sites focus on users’ expectations.
Sites that rank at the top, sometimes, create chaos in trying to trick the user to buying a product or placing an order. It creates an awful experience for the user. Hence, google wants to give priority to websites that users love.
As loading performance is considered one of the signals of page experience update, you must ensure your page loads faster. Your site must load within 2.5 seconds for both mobile and desktops. It is still better if you could ensure less than 2 seconds.
There is a significant increase in mobile browsing, and Google wants to rank sites that are mobile-friendly. Test if your site is mobile-friendly using online tools and get it fixed if needed. Additionally, Accelerated Mobil Pages (AMP) offers a better page experience outcome. Publish an AMP version of your content for faster loading performance.
You can improve the core web vitals, such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) using tools released by Google.Gget an idea of how your site is performing and understand the issues that affect the pages using Search Console’s Report. After you have identified the problems, use the tools, PageSpeed Insights and Lighthouse to fix them all.
Before this update goes live, prepare your website with the necessary revamp. Make use of Google’s tools to fix all important issues. Finally, don’t forget that your site contains quality, relevant content that benefits the user. Page responsiveness becomes critical metric when multiple pages have same content.
If you are wondering how to prepare your website for Google’s page experience update, WiBits can help you! We offer the best SEO service for your website with quality content. We can improve the local ranking on Google. Contact us to get a quote and know more about our services.