A strong digital marketing strategy is made up of different components. Unarguably, content is one of the most critical components that plays a pivotal role to connect with your target audience. Content is the medium through which you can communicate with your customers. A good quality content drives traffic to your business by educating the customers about your products and services. Henceforth, we can firmly say that the content you create can make6 or break your business.
While different types of content are created for different purposes, the style, format and structure vary for each medium and purpose. Let’s explore in detail about how content helps to drive traffic to your website.
Importance of Content on Websites
You may want to have an impeccable design for your website, but it’s not enough to drive more traffic for your business. Although a good design is important to attract the user, adequate content communicates to the user about your products and services. A good quality content with right keywords will improve your Search Engine Rankings. Because, the search engines must understand clearly about your website, which is possible only through a good amount of content.
The way how you structure the content on your website should enable seamless user experience. A quality content brings quality leads. You should optimize the website frequently with good content in accordance with the trends to get better results.
Internal Links: Internal link is a text within content that leads the user to another page by clicking on it for additional information. Content provides this opportunity of internal linking to your website. When search engines crawl and index your pages, internal links will help in moving from one page to another page which is a good phenomenon for ranking. Having more internal links at the right places can boost your search engine ranking.
Call To Action: It is an invitation for the user to complete the action or begin a process. Create call to action content as per your business needs. Some of popular calls to action are Contact Us, Download Now, Add to Card, Buy Now, Get Quote, Sign Up, Get Started, etc. Calls to action should make the user feel curious to know more or purchase your product or avail the service.
Keywords: Keywords are the terms that you choose to target your audience. Keywords can be added in a natural way in the content in each page throughout your website. To create content that drives traffic organically, you must beforehand know the terms the users input on the search engine, and the language they use. This can be obtained by talking to your customers through forums, reviews and conversations.
Apart from the above elements, titles and meta data are significant to get better search results. Using right keywords to describe your page can bring your website in the top ranking.
When you subscribe for a particular service or when you need to provide your email address to an organization, you may be bombarded with a series of emails later. Although content plays an important role in driving results in email marketing, spamming has become a major concern for customers. No one wants to waste their time on checking messages that are no longer relevant to them. Henceforth, creating relevant content to the customer that engages them can build a wonderful relationship between your brand and the customer.
Emails such as welcome emails, transaction emails, wishes emails, etc., offer a great opportunity to build the relationship with your customer. The content should be relevant and personalized to get the attention. Going fully localized with the content seems to have greater engagement. Remembering them on their special holidays and important days of their life through your emails can become an asset for your business.
Content in email marketing is much more cost-effective when compared to paid search. Relevant quality content drives results with long-term benefits.
Critical Elements of Content in Email
Subject Line: Subject Line has a greater influence over email’s open rate. The user decides whether or not to open the email based on the subject lines. Having crisp and tight subject lines can result in higher open rates. Try to avoid keywords that are considered spams.
Header: It is important to have headers for your emails as it can capture the attention of the user by highlighting the core information of the email.
Body: This portion must explain the purpose of the email. A genuine content about your service can attract more customers.
Call To Action: This part, as we have already seen in the website, has to be relevant to the landing page. You can have many calls to actions. However, ensure that the user is at ease while going through the email.
Apart from the above critical elements, you can include social sharing buttons, disclaimer content, links to articles, etc.
Blogging should be one of the essential parts of the content strategy as it drives more traffic organically based on the volume of the information. While the content on social media, email and website may be lesser, blogging requires more content to provide in-depth information for the customers.
Blogs enhance Search Engine Optimization (SEO) by using keywords, topics and categories using which your business wants to be found with. Blogging regularly about your industry, business, products, services or customer lifestyle will naturally bring traffic to your website.
Headline: A headline need not to be attractive but should be related to what the user usually seeks with regard to your business. Headlines can contain keywords that you want them to be ranked on the search engine.
Compelling Lead: When most people click the link on the search engine and enter your blog, they look for information they seek with respect to the topic. The lead should highlight at least one important information so that it captures the attention of the reader. Leads can also ask questions and let the reader look for answers or it can express strong emotion, surprise, etc.
Subheads: Having subheads help in breaking down the blog into different sections so that it comes out in a proper structure. It enhances the ease of reading. The user can skip irrelevant parts and head to portions that are necessary or important.
Infographics: This is one of the best ways to convey information of the entire blog in a precise manner. Attractive infographics will improve the user experience while reading the blog.
Apart from the above, keywords, internal links and a good meta description plays an important role in blogging.
Both content and SEO form a bond, which can propel any website to the top rank in the Search Engine. They cannot work in isolation. SEO requires a quality content with strategically placed keywords. Although content used for SEO purposes may not bring immediate results, it is proven to be cost-effective and drives greater results in the long-term. Content is vibrant in SEO to build a brand that has greater visibility.
SEO content includes the following types and elements.
Product Pages: This is a USP for websites that have so many products. Having a huge volume of good quality content will naturally drive traffic to the website.
Blogs: These are created in a more engaging way with internal links to boost the authority of the website.
Infographics: These are large size images that contain data or explain a process in a nutshell. Infographics help in optimizing the page to get better results.
Videos: This can be a great way to reach more audience and bring out a lot of engagement. The content for the videos should be simple and easy to understand.
It is undeniable truth that content forms the basis of communication, and it acts as the bridge between you and your customers. Make the most of it by employing the right content strategy for your business.
Wibits offers top-notch content to attract international audience for your business. Contact us to get a quote and know more about our service.