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Do you feel like SEO is a moving target? You’re not alone. This is a common stumbling block as the world of Search Engine Optimization is ever changing because search engine algorithms are updated frequently. Most of the front page results of 2018 are obsolete now and the changes might hurt your website rankings too. That’s why you need to stay updated of the basic SEO practices and adapt quickly to stay in edge with your competition.

Here’s a list of 5 basic SEO practices you should know:

Keyword Research

The first step of search engine optimization is to determine what you are optimizing for. This includes analyzing the terms for keywords which people are searching for. You also need to understand your target audience and what keywords they are more likely to search for.

There are three factors which you have to take into consideration while doing your keyword research.

1. Search Volume – It is the number of people who are searching for a particular keyword. If more people are searching for a keyword, it means that you have a chance to reach a wider audience.
2. Relevance – Adding irrelevant keywords just because they are frequently searched isn’t a good idea. So make sure to add relevant keywords which target the audience.
3. Competition – Understanding your competition and your chances to rank for a specific keyword is an important step in keyword research.

Link Building

Links have been one of the key ranking factors for years. Links from high authority sites can drive you more traffic and send a positive signal to Google. But it isn’t that easy. That’s why you need to implement link building strategies that work effectively. Some of the tried and tested strategies are internal linking, guest blogging, writing testimonials, Video Marketing etc.

Content

Though search engine algorithms change frequently, good content is still the king. After all, content is what keeps people on your site. Good content helps lower bounce rate which in turn results in higher organic rankings. Content in the form of blog posts, videos or social media updates encourage users to engage in the form of likes, comments and shares.

Headlines and Meta Descriptions

Never underestimate the power of headlines and Meta descriptions. It is the first impression of your page on the search results. An attractive headline and a crisp Meta description will result in a higher CTR (click through rate). CTR is an important ranking factor that Google notices.

Site Speed

We live in an instant era and every minute is precious. Our patience levels have reduced and slow websites are a mood killer. Don’t you agree? That’s why your site speed plays a huge role in SEO. You should improve your site’s speed for better user experience on your website. If the user experience isn’t good, it will affect your rankings.

If all these seem overwhelming to manage and you want to make the SEO process easier, contact our SEO experts now.