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Today’s businesses in every industry are being heavily influenced by the purchasing power of Generation Z, who make up a significant portion of buyers. They are on track to become the largest consumer segment in the market. Brands and businesses must break the mold and adapt to connect with this tech-savvy generation, who grew up with the internet and have considerable spending power. Let’s take a look at how we can use available research and data to improve marketing strategies and campaigns to resonate with the next biggest generation: Gen Z.

Who Is Gen Z?

Generation Z (Gen Z), AKA iGeneration or Zoomers, are born between the year 1997 to 2015 and are the latest generation to enter the workforce. They currently account for 32% of the world’s population and represent 40% of the global consumer base. Here are some key marketing strategies you need to learn to reach Gen Z.

Make Eye-Catching Visual Content

Making eye-catching visual content is a crucial element that attracts Gen Z. A business or a brand must create attractive and engaging content that grabs their attention in less than seven seconds. They are more likely to devour information in a visual format, like short-form videos on platforms like Instagram, Snapchat, and TikTok and longer videos on YouTube. When marketing to Gen Z, use bite-sized content because most Gen Z uses smartphones – also for maximum marketing success, target appropriate social media platforms where they spend most of their time.

Establish Your Brands Authenticity

It is vital to portray your brand’s personality as authentic and credible. Invest in building long-lasting relationships with Gen Z, as they prefer authentic brands. Most Zoomers are surprisingly loyal customers. If your brand represents something they value and if your message resonates, they will flock to your brand. Gen Z is interested in supporting businesses that contribute to building a better world. Genuinely supporting the community creates honesty and adds authenticity to your brand’s value.

Influencers Matter

A foolproof Gen Z marketing strategy is working with the people they trust. The majority of Gen Z consumers assume major brands to be untrustworthy. If Zoomers suspect or discover that an organization is deceitful, they may not only cease to support the company but also share their thoughts and viewpoints with others on social media and in person. Influencers act as the liaison between the business and Gen Z because they provide authentic and in-depth reviews about everything they are promoting.

Retargeting Is Key

The life of an average Gen Z is filled with advertisements as numerous companies compete for their attention. In fact, they come across more ads in a single day than most of us see in a week. Retargeting increases the chances of standing out in a crowd and getting noticed. Research shows that Facebook ads are more likely to be clicked than any other kind of ad. Tailor your ads to the lead’s needs to get more conversions.

Are you trying to build a business that cater to Generation Z audience? Do you need expert help for creating innovating digital marketing strategies to take your business to the next level? Look no further than Wibits, the top digital marketing company in India.