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As a leading digital marketing agency in Nagercoil, we often receive many SEO-related queries from prospective clients. Our clients often ask us, “What can we do to increase our search engine rankings instantly?”

If there is only one thing you’re looking to fix on your site – it’s got to be the UX (User Experience). The user experience is the first thing visitors notice as soon as they land on your site. If the user experience is terrible, it can cause site visitors to bounce away, negatively impacting your search engine rankings.

You need to work on getting visitors to spend time on your site, interacting and engaging with the different products, features and pages available on your site. The more time the user spends on your site, the better it is for search engine rankings.

It’s not just about rankings. UX also helps you achieve your business goals. When visitors have a positive experience on your site, they’re more likely to complete the desired action – checking out, subscribing, or contacting you.

It’s a WIN-WIN. Nailing the UX helps you increase customer conversions and improve page rankings. In this post, we share a few easy strategies to improve the UX of your site and increase Google rankings.

1. Dial Down On The Pop-Ups

Don’t get too aggressive with pop-ups. The worst thing you can do on your site is – to bombard visitors with annoying full-screen pop-ups that make it difficult for them to navigate. For example, you can skip the welcome pop-up if you have an exit pop-up.

2. Improve Your Site’s Speed

Google is obsessed with speed and includes site speed as a significant factor in page rankings. It’s 2023 and there’s no excuse for your site to load slowly. If your site doesn’t load in under 4 seconds or shorter, you’re likely to see higher bounce rates and dropped conversions, which impact your page rankings.

So, what can you do to fix this?

Start by using a website speed test tool to get a clear idea of the load time of your web pages. The next step is to use a content delivery network. You can either do this on your own or hire a web design company in India like Wibits to help you with the migration.

3. Use Headings

Think of headings as the roadmap that guides your visitors around the site. It also makes it easy for search engine crawlers to understand your content and index it properly. Here are a few points to keep in mind when using headers:

• Use only one H1 tag for each page on your site. This helps users understand the page’s primary focus and allows Google’s search bots to index it under the correct category.
• Depending on the content style, you can organize the other headers from H2 to H6.
• Use keywords in headers to improve indexation. But avoid overstuffing keywords as it impacts readability.

Wrapping Up

There’s no denying that user experience is one of the crucial factors that determine the efficiency and usability of your site. It plays a prominent role in determining the user experience and search engine rankings. So, do a quick audit of your site and identify gaps in the user experience. Evaluate how your site would feel to visitors – does it help them solve their needs?

If you need help improving your UX, get in touch with our web design experts at Wibits. Once you get the user experience right, you can notice your site’s rankings improving organically over time.