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Are you putting in too much effort, and still your content failing to rank? It’s time to re-think your content strategy! This article discusses the most common reasons why your content isn’t working, and how you can improve it.

Your Content Isn’t Fresh

You’ll have a tough time cracking the top positions of Google if your content has nothing new to offer the users. Ask yourself the following questions before crafting content. Is my content fresh enough for Google to rank it in SERPs? Am I offering the latest piece of information? Does my content match the E-E-A-T guidelines imposed by Google? By doing so, you’re sure to create one-of-a-kind content. Remember to give Google a reason to include your content in the top results.

Your Content Isn’t 100% Accurate

We know Google works with a motive to provide valuable information to search users. If your content isn’t 100% accurate, users are more likely to question your authority and expertise, which will negatively impact your business. Here are a few tips that helps you make sure your content is accurate;

• Check for the reliability of the facts you provide
• Reviewing your article twice before publishing is recommended
• Consult a content expert for advice

Your Content Isn’t Relevant to User Intent

If your content doesn’t align with what users are actually looking for, there are higher chances for your content to not generate any results. It may not get enough traffic in the first place. Google’s algorithm works by clearly understanding search intent and only delivers the results that match. The search engine bots are pretty good at recognizing the pages that have the exact answers the users are seeking for. So, it’s better if your content is the answer to the following questions; What exactly does the user need when he asks a particular query? What type of information would the user find helpful? What more information can be given to add to the relevance of the query?

Your Content Isn’t Better than your Competitors

If your competitor’s page content is more engaging and of high quality than yours, chances are that your page would get a lower ranking in SERPs. An excellent tip is to review the top-ranking content for your target keyword, compare it with yours, and put in more effort to make it stand out. Here are more tips to make the content engaging enough for the users;

• Create impressive headlines
• Visual contents (videos, infographics and images) get more views
• Real-life business stories are more engaging

Your Content Isn’t Promoted Actively

Remember, your content needs active promotion to reach a larger audience. So, look for all possible ways to promote your content. Social media marketing and Email marketing are two great tools that ensures your content reaches a wider audience and there are chances for them to engage with it. Paid advertising is also a recommended option if you have the content marketing budget fits.

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