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It’s that time of the year again!

You’re busy preparing for the year-end holidays and some much-needed downtime with family and friends. Before you turn the pages to 2023, it’s time to revisit your SEO strategies and refine them for next year.

Sure, some SEO techniques like high-quality content and fast-loading websites – are evergreen, and irrespective of the calendar year, you’ve got to focus on them. That said, other things change in the fast-evolving SEO landscape.

In our SEO Trends for 2023, we’ve put together a list of the significant changes you can expect in the next few months. Preparing for these strategies can help you outrank your competitors and stay ahead of the game.

1. TikTok Continues To Dominate Video SEO

TikTok continues to lead Instagram, YouTube and Facebook as the leading platform for sharing photos and videos. Though we’re still stuck in a TikTok ban here in India, if you’ve clients worldwide, you need to factor in TikTok SEO in 2023. Even if your clientele is limited to the Indian subcontinent, focus on Insta reels and YouTube shorts to capture your audience and increase brand visibility and awareness.

Here are a few effective ways to drive traffic from your video marketing channels to your website:

• Use #hashtags to make it easy for your target audience to identify your brand for relevant keywords.
• Be strategic when creating captions to describe your video. Use the right keywords to improve your searchability and drive traffic.

2. Leverage The Power Of AI

2022 was a big year for AI-powered tools. Open AI, Chat GPT, Dall-E, and Lens AI were a few AI-powered tools that captured mainstream attention this year. Expect the AI-powered trends to continue and explode in 2023. When it comes to SEO, AI is no slacker. AI-powered tools are a great addition to your SEO arsenal. For example, dozens of AI tools help improve your SEO game plan by helping you with keyword optimization, content generation, and more.

3. Focus On Local SEO

Studies reveal that mobile searches containing the phrase “near me” exploded significantly in 2022, and 46% of all Google searches include local intent.

Implementing local SEO helps you target and attract people within a specific geographical location, say your city, state, or country. For example, consider you’re looking for a digital marketing company near you. You’re likely to search Google for “digital marketing company” + “city name,” such as digital marketing company in Nagercoil.

Here are a few tips to optimize your site to rank higher on local SEO:

• Optimize your Google My Business page
• Include local links
• Implement local keywords in your content

4. Don’t Lose Sight Of Core Web Vitals

Core web vitals are a set of metrics that track a website’s performance. These metrics include visual stability, page load speeds, interactivity, and user experience. Google announced that it would rely on core web vitals as a key ranking metric in 2021, and it continues to do so.

5. It’s All About Scoring High On Search Intent

Search intent will become one of the most important ranking factors on Google. Let’s explain search intent with an example.

Say you’ve got friends coming over, and you’re planning to make biryani, and you fire up Google to search for “quick biryani recipes.” You click on the first result on the SERP page and notice that it takes 2 hours. It’s certainly not a quick recipe and not what you were looking for, so naturally, you hit the back button and move to the following site on the search results page. You spend five more minutes opening and closing pages until you find a quick biryani recipe that helps you prepare the meal in 20 minutes.

Google aims to satisfy user search intent. If your site needs to rank higher and deliver what the audience is looking for, you need to include user search intent in your SEO strategy for the New Year.

Need help refining and optimizing your SEO strategy for 2023? Or looking to get started with SEO in the New Year? Connect with our SEO experts at Wibits, the top digital marketing agency in Nagercoil and give your website a boost in SERP in 2023 and beyond.

Happy New Year from all of us here at the Wibits family!