Maria Selvam
March 29, 2024
Content Marketing
20

How To Create Helpful Content That Meets Google’s E-E-A-T Guidelines

With generative AI tools taking over the internet for content creation, well-researched content has become a rarity. Google’s March 2024 core update is aimed at refining search engine results by focusing on websites that produce helpful content for users. At the same time, websites that post regular content with little to no research will have to face the music from the core update. If you are wondering how to create helpful content that aligns with Google’s E-E-A-T guidelines, this blog will help you. Let’s take a deep dive into the guidelines!

What is E-E-A-T?

Google considers E-E-A-T as the core elements of ranking content on their search engines. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google looks for content that can be trusted and written by an experienced professional. For example, if you’re looking for information related to skin care, you are likely to trust the knowledge of an established and certified expert who has several years of experience. The same goes true for your website content.

How To Demonstrate Experience In Your Content

Google considers a person’s involvement with the subject as experience. People usually trust the experience of the person rather than just providing the experience. You must show how you are involved with the subject in your content. For instance, you have a real estate website. To showcase your actual experience, you can share real estate tips related to the market, how you deal with your customers, or how you close deals. Here are a few other examples:

A person selling a course must showcase the portfolio or certifications.
A health professional with proper credentials and qualifications.
A financial website that showcases the reviews of its beneficiaries who have opted for a specific saving scheme.

How To Demonstrate Expertise

Google’s algorithm does a background check on the content creator’s expertise. If you’re writing about a health blog, you should be a medical professional. Similarly, a food blog will be valued higher if it’s written by an experienced chef. To demonstrate expertise to Google, you can consider adding more details about the content generator. It can include their level of experience, achievements, awards, and recognitions. Therefore, a brief author bio can go a long way in boosting your content quality.

How To Demonstrate Authoritativeness

Establishing authority in your content involves supporting your assertions with credible sources, empirical research, and incorporating perspectives from subject matter experts if you lack expertise in certain areas. By refining your approach to content creation in this manner, you not only bolster the credibility of your voice but also cultivate trust among your audience.

Build backlinks from reputable websites that are experts in your niche. For instance, if you have a sports website, earning a backlink from sites like ESPN or Star Sports is a great way to build authority for your website. If you need expert help in building backlinks or boosting SEO, connect with Wibits Web Solutions, one of the best digital marketing companies in India.

How To Demonstrate Trustworthiness In Your Content

Trustworthiness is the most important element that can make or break your search results. Here are the ways, using which you can enhance the trustworthiness of your website.