Search Is Getting Messier: Why Spam Is Quietly Taking Over Google
If you’ve searched for anything even mildly competitive lately, you’ve probably felt it. Pages that shouldn’t rank… do. Thin content with questionable intent sits comfortably above trusted publishers. Expired domains have been resurrected as betting sites, crypto funnels, or affiliate farms overnight. Spam isn’t creeping back into search. It’s flooding in. What’s most unsettling is that this isn’t happening quietly…
The Unified Search Strategy: How SEO and PPC Synergy Wins in the Age of AI
For decades, digital marketing has been divided into two camps: SEO (Search Engine Optimization) and PPC (Pay-Per-Click). SEO was the "free" organic long game; PPC was the "paid" instant-results machine. As we enter 2026, those silos are crumbling. With the rise of Generative AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews, the way information is gathered has fundamentally…
What Google’s 2025 Year in Review Reveals About the Future of PPC
A practical breakdown of what really changed in Google Ads this year and what PPC teams should prepare for next. If 2025 felt like the year Google finally stopped hinting at an AI-driven future and fully stepped into it, you’re not imagining things. This wasn’t a year of subtle feature tweaks or quiet beta tests. Google’s 2025 Year in Review…
DECEMBER SHOCKWAVE: Google’s Core Update and the New Rules of Ranking
On December 11, 2025, Google officially began rolling out its December 2025 Broad Core Update, the third core algorithm update of the year and a significant event in the SEO calendar. As with previous core updates, Google’s stated purpose is to improve how its systems assess content and deliver more relevant, satisfying results for searchers. However, this update also reflects…
Is ChatGPT-5 Worth It? New Features, Pricing & Our GPT-4 Comparison
OpenAI has launched GPT-5, the newest engine behind ChatGPT and it’s a tangible step up in day-to-day usefulness. The upgrade is live for all ChatGPT users (free users have caps), with Plus/Pro/Team getting higher limits and Enterprise/Education rolling out next week. Here’s a breakdown of what’s new, how GPT-5 compares to GPT-4/4o/4.1, pricing & access, and more details about ChatGPT…
