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Thanks to the regular stream of updates from Google and tons of free gyan from self proclaimed SEO gurus, it can be tough for small business owners to keep up with all things SEO. We all know that the rules have changed, but relax, SEO hasn’t become as complicated as it is made out to be. Here are a few ground rules for every small business owner to know:

Pursue Google Local to Gain Traction in SEO

The biggest mistake that small business owners do is to not claim ownership of their Google Places. To the uninitiated, Google Places serves as your online yellow pages and provides information about your company when users make a local search for your business. By listing your business, you get to share accurate information such as name, address, contact details, business hours, logo, etc. This information is displayed as a part of the local search results when users look for a service or product that you offer.

Claiming your Google Place page is easy:

• Sign in to your Google Account Go to Google My Business pages and Choose ‘Get on Google’
• Enter your business name and address on the search bar
• Choose the last option ‘Add your business’
• Fill out the business information required
• Choose a verification method
• The verification code is mailed to the business address provided
• You will have to enter the verification code to make any changes to your Google Places page.

You can also encourage users who’re satisfied with your service to post reviews. And going by the current ranking pattern, reviews helps a lot towards ranking.

Build Citations

To put in simple words, a citation refers to a mention of your business (name, address and contact details, etc.) on other websites. Citations are an important consideration to rank high on Google’s local search pages. There are several sources that could reference your business. These include chamber of commerce pages (local chapter), trade association, local blogs, online yellow pages, etc. Moz.com offers a comprehensive list of citation sources.

Besides the above, you can also try listing your business on local directories, creating and maintain your Facebook page, etc. Local business marketing isn’t rocket science, but it takes time and patience. Want help? Call us or ping us at +91 8675958532 and we’ll help you improve your local search rankings.