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Let’s say you own a digital marketing company in Nagercoil. Your website is doing reasonably well on Google, and people can find your services through search. Out of curiosity, you open ChatGPT and ask it to recommend a digital marketing company in Nagercoil.

Three or four names come up. Yours isn’t one of them.

Naturally, you want to know why. You’ve got a website, you’ve worked on SEO, and you offer the same services as some of the companies mentioned. So, what are you missing?

Sometimes an answer is not easy to come by. The fact that ChatGPT has access to web search does not mean that it just replicates Google’s ranking output. What counts is not just the question as such, but also the answer sources and information concerning each business.

There is no way to instruct ChatGPT to promote your business for you. However, there is a possibility to make your web page convey the needed information about your business and be visible for search engines.

Now let’s analyze the first step to take.

First, Check What Your Website Says About You

Open your website and pretend you’re a customer who has never heard of your company.

Can you work out what the business does? Are the services easy to find? Does the website explain where the company operates?

I’ve seen this problem on many business websites. The homepage looks good, the images are attractive, and there’s plenty of talk about quality and customer satisfaction. But the actual services are explained in just a few lines.

This doesn’t assist anyone looking at picking a business.

if you offer SEO, describe how it works. If you build websites, point out what you can create and the features that come with them. If you manage Google Ads, explain what your task is and what a client can expect from it.

It is necessary to provide enough information to total new customers.

For example, a digital marketing agency in India operating both with local businesses and national companies should specify that to its clients. Someone looking for help with a small local business has different needs from a company running campaigns across several states.

Don’t make visitors search through the whole website to find these details.

Can ChatGPT Actually Visit Your Website?

Check this before spending money on new content or making major changes to your SEO.

OpenAI utilizes a crawler referred to as OAI-SearchBot to crawl public website content and use in ChatGPT search. If your site blocks it, your pages will not show up in the ChatGPT search results.

Your site developer should confirm the robots.txt file and any security settings that might restrict the crawler. Furthermore, they should ensure your important pages are loading properly without returning any errors.

You can read OpenAI’s explanation in its official publisher and developer guidance.

Permitting the crawler does not signify that ChatGPT will reference your company by default. It merely indicates that your site will be available for exploration via the ChatGPT platform.

Additionally, it is a good idea to consult with Google Search Console to determine if your crucial pages have been crawled by the search engine. If a page dedicated to services has yet to be crawled, you should uncover what needs to be fixed before you continue to write new articles.

Write About Things Your Customers Actually Want to Know

Starting with the questions that potential customers usually have when coming to your business will help you avoid the dilemma of determining which subject to discuss in your blog. Thus, if you offer web design services then you will probably receive a phone call asking how much your services cost, how long does it take to create websites and if customers should pay for web hosting and maintenance separately.

Similarly, if you specialize in search engine optimization services, then you would have to deal with questions like why is my website receiving visitors but no inquiries.

The above given questions can help you come up with great blog content.

Let us take the question concerning costs as an example. Instead of just saying that the price can vary, one can give customers an explanation of what factors influence the prices. For instance, a website for a company that has pages with information of no more than five pages will be less expensive than an e-commerce store offering hundreds of products online.

The same logic can be applied to the articles describing SEO services. Explain what the work involves, what can affect the results and how businesses can judge whether their marketing is bringing useful enquiries.

Google’s guidance for its AI search features continues to emphasise helpful content and established SEO practices. You can read the details in Google’s guide to AI features and your website.

You don’t have to publish something every day. One useful article that answers a real question is a better use of your time than several posts that repeat information already available everywhere.

Your Service Pages Shouldn’t All Sound Alike

Your Service Pages Shouldn’t All Be The Same

Take a moment to analyze your service pages. Are they all identical even though it seems that they talk about different areas?

No worries, the page dedicated to SEO should contain sections on search engine optimization, keyword research, technical audits, and content improvement while web design has to include layout issues, usability for mobile devices, navigation, etc.

For example, If you provide SEO services in Nagercoil, formulate this information on your web page. Make sure you mention what types of work you deliver for businesses in that area and how they can start working with you.

You may include information about the companies you cooperate with outside Nagercoil if there is any.

It’s not necessary to have a separate page for each town or village around your location unless you have something interesting to say about it.

Besides, if you have done any customer work, share your experience and show what you did for the company.

A page with actual information about your work gives visitors more to consider than a list of services followed by a button that says “Contact Us.”

Don’t Forget Your Google Business Profile

If your business operates in a specific locality, make sure to verify your Google Business Profile.

Check the accuracy of the name, address, phone number, operating hours and services offered by your business. You should also update any changes to the phone number or address.

Make sure that your website and all other necessary business listings reflect up-to-date information.

Customer feedback is also helpful. It’s advisable to request feedback if the customers are willing to share their thoughts with others. Avoid purchasing fake reviews or asking customers to provide the feedback that doesn’t reflect the actual experience.

These steps can’t ensure that your business will be mentioned in ChatGPT, but they help people learn about your business.

Do Other Websites Have Information About Your Company?

Your business information is not located only on your own website. Somebody might find you in a business directory or have learned about you from an article, a professional association, or another entrepreneur.

It is important to complete company profiles on relevant online platforms. If you have some expertise in your industry, it is a good idea to offer an article to an industry publication and provide advice to other business owners.

Do not waste time on every business listing available online but stick to the most appropriate ones according to your services and customers.

There is no specific number of references that would guarantee a recommendation by ChatGPT.

A Simple Weekly Checklist for Better AI Search Visibility

You don’t need to spend hours every week trying to get your business mentioned by ChatGPT. Set aside around 30 minutes to check your website, review your content and see how your business appears in AI search.

These are the tasks you should consider every week.

1. Check your Website

Visit the home page and a service page to check if everything is correct, including the contact information and the speed of loading.

2. Search your Company on ChatGPT

Ask a few questions to ChatGPT that your prospect might be asking. For example, if you run a digital marketing business in Nagercoil, write digital marketing businesses in Nagercoil; see what businesses are there in search.

3. Improve one page or answer one customer question

Analyze your content and see if you have a question your customers ask frequently, which is not answered by your website. Add this answer to the respective service page or improve one of the FAQ.

4. Check if your business information is correct

Go to your Google Business Profile and check if your address, phone number, working hours and services are updated.

5. Review Your Website Performance

Check the Google Search Console to identify any problems with indexing and to determine which keywords are being typed into searches that lead to your site. If you have analytics data for referrals from ChatGPT, that data should also be analyzed.

It’s not necessary to complete all tasks at once. For example, some checks (such as your business information) can be done less frequently as long as the information is correct. Concentrate on dealing with real problems instead of busy work.

How Will You Know Whether It’s Working?

You should start by making a simple note of what you discover.

Repeat some of the earlier searches on ChatGPT every month. Write down on what date you conducted the search, your question, whether or not your business was mentioned in the answers, and the sources used for the statement. This may not give you the full picture of AI visibility, but it is good to monitor progress.

You can also check Google Analytics 4 to see how many visitors you get via ChatGPT. According to Open AI, traffic coming from ChatGPT shows the tracking parameter utm_source=chatgpt.com so that you will know how many users accessed the website via this service.

Then determine what these users do on your site. Do they read service page, visit your contact page, or fill out any inquiries?

Frequently Asked Questions

Can I pay for ChatGPT to recommend my business to people?

Generally, there is no defined SEO service available that guarantees its recommendation in ChatGPT responses. If you come across any agency that guarantees a certain number of mentions, be careful with using their services.

Is it necessary for my website to have a Google ranking for it to be mentioned in ChatGPT?

No. Google ranking and ChatGPT can produce totally different results. The website can be technically accessible and provide clear information.

Does having FAQs help with AI search?

Yes, FAQs will help the potential customers of your business nail down what specific answers to questions they are looking for. So make sure to write those whenever customers need the information rather than to create more content.

How long will it take for me to get mentioned in ChatGPT?

There is no defined period of time for this to happen. The speed will depend on many different factors, such as the availability of relevant information, accessible website, and the question that will be asked.

Start with What You Already Have

Do not feel the need to completely change your site or revamp your whole SEO strategy just because ChatGPT failed to mention your company in its response.

Be sure to check your existing site. Make sure your service pages cover your work offerings, the company information is correct, and that search bots can crawl your website.

Then start answering the most frequently asked questions your customers ask.

Wibits offers digital marketing, SEO, local SEO, website design and development services. If you need help reviewing your website, you can find more information on the Wibits website.

Give the work some time, keep track of what changes and focus on making your business easier to understand and find. That’s a more useful place to start than chasing every new AI search trend.