You may have spent months working in SEO or working with a best SEO company in India.
You’ve probably created blog posts, revamped your website, incorporated keywords, or possibly get assistance from an outside consultant. You keep on checking Google to see if your website’s ranking has improved.
However, not much has changed.
If so, then you are not the only one. One of the biggest myths that people hold with regards to SEO is that time will solve everything. Time is important in SEO, but one does not have to just sit and wait. If after six months or so you still do not get the visibility you have been expecting, one likely reason behind that.
Many companies make the error of chasing the largest keywords within their sector.
For instance, if you’ve started a plumbing business, then you are going to have a hard time competing for the term “best plumber” against companies who have been working on their websites for years.
Instead of competing for a few broad terms, focus on niche keywords that indicate that someone is seeking a particular service.
For example:
These keywords tend to have lower competition, yet they indicate that someone is ready to act.
Take a look at the last three or four articles you have posted on your blog. If someone swapped your name with a name of another business, would it matter? If yes, that tells you something.
Google has read millions of articles that explain everything about SEO, digital marketing and/or web design. Thus, writing another article with the same information will not be effective.
Therefore, it is better to think about the conversations you have every week.
We’ve seen plenty of websites that look great on the surface but have technical problems hiding in the background. Those issues can make it much harder for search engines to understand what’s on the site.
Some common issues include:
These issues may be boring to deal with but they are more important than you think.
Even if the content is brilliant the site may still have difficulties, that’s why you need an experienced web design company in India.
Many companies consider blog entries as a one-time job.
They write the article and post it on social networks, and that’s it, they never check it again.
This is not typical for SEO.
Many pages that do well may just need a few tweaks before they actually kick off. You might have to add some new information to the piece, improve the title, answer the additional questions, or fix internal links to the page.
The successful websites are usually the ones that keep updating their content instead of launching a new one.
Chances are you’ve clicked on a website, taken one look, and gone straight back to Google. Your visitors do exactly the same thing.
The same is true for your visitors.
Google notices how users behave on your website. If people come and leave because the website seems obscure, it indicates that the page has a negative impression on them.
You can improve it by doing the following:
Good SEO is more than just search engines; it is also about giving confidence to users to stay on your website.
Getting your website to rank is one thing. Turning those visitors into customers is another.
If your website is confusing, feels outdated, or doesn’t make the next step obvious, people usually won’t stick around.
That’s why some companies get more visitors without an increase in inquiries.
More traffic is always nice to see, but it’s not the end goal. What really matters is whether those visitors are turning into enquiries or customers.
Watching your rankings go up can feel rewarding. But that’s only one piece of the puzzle.
It’s worth asking questions like:
These numbers tell a better story about your SEO results than any keyword.
People seem to say that SEO takes time.
This statement is correct.
However, time is only relevant if the right actions are being performed behind the scenes.
If you fill your website with the wrong keywords, create non-unique content, neglect technical aspects or provide poor user experience, another six months probably won’t do much difference.
Successful companies are the ones who evaluate the actions that yield results, change those that don’t produce any results and keep adapting their strategy according to that.
SEO should not be looked at as a way to fasten your path towards the results but as a way to create a website that worth being on the top of the search results.
As a leading digital marketing company in Nagercoil, Wibits provide these services to companies including assistance with technical SEO, creating content, making website changes, implementing and maintaining the practices that are aimed at improving the results of our clients’ websites.
1. How much time does it take for SEO to yield results?
This question cannot be answered exactly. In most cases, businesses start noticing substantial results between 3 and 6 months, although in highly competitive sectors results may take longer to appear. The success of an SEO strategy also depends on the quality of the site itself and of its competitors.
2. Why is my site not ranking despite using keywords?
Keywords are only part of SEO. Google takes into account other factors too, including quality of content of the site, speed of the site, user experience, etc.
3. Should I keep refreshing my blog posts?
Yes. Updating content from time to time instead of writing new articles will usually result in better performance.
4. Do page load times matter for SEO?
Yes. Long loading times will make for a bad user experience, which will affect ranking and conversion rates.
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